Our story.
PITCH is Scotland’s international conference of hip hop and underground culture. SEPTEMBER 2027
UK Festival Awards 2026 Longlist nominations:
Independent Festival of the year
Micro Festival of the year
Initiative For Emerging Talent Award
Sarah Jones (Focus Wales), Marrik Shearer (MLD Music), Martyn Flyn (Luckyme), Lotos, Henca Maduro (New Skool Rules NL).
PITCH Scotland is presented by the country's new music champions the Scottish Alternative Music Awards (SAMA). PITCH has evolved from a successful pilot event and research project called HANG (Hip-Hop Aimed Networking with Grime) which took place in July 2021.
Entering its sixth year, PITCH is a three-day programme which includes international showcases, industry panels, speed meetings, open mic, DJ sets, and industry mixers. Throughout the year PITCH also present at key music industry events such as FOCUS Wales (UK), SXSW London (UK), New Skool Rules (Netherlands), SHIP (Croatia), Cranium Festival (Canada), Nuremberg Pop Fest (Germany) and Pro Weekend Fest (Spain).
PITCH Scotland is ran in partnership with Creative Scotland, and Glasgow Convention Bureau, and is produced by SAMA Events Ltd (Scottish Alternative Music Awards).
Special thanks go to AiiTee, Aiysha, Donna Boyd, Mobolaji Agoro, Steg G, Sanjeev Mann, and Sean Focus for their contributions to the focus groups.
Previous PITCH speakers:
Tiffany Calver, Jamz Supernova, Mixtape Madness, Finesse Foreva, Darren McGarvey, Ben Wynter, Donnae’o, NoLay, Bash The Entertainer, Fliptrix & High Focus Records, BACKSPIN, Ransom FA, Luckyme Records, Andy Musgrave (Mgmt: AJ Tracey), UD London, AIM, POWER UP, BBC Music Introducing, Iceland Airwaves & more.
Previous PITCH artists:
Kofi Stone, Jawnino, Tony Bontana, Namesbliss, JayaHadADream, Pan Amsterdam, Zino Vinci, Jords, Rouzi, Mace The Great, Harvey Whyte, Quake Matthews, Bloody Shield.