Meet The Team
Richy Muirhead
Co-Founder, Festival Director
Richy hails from Glasgow and is a specialist in event and project management. He is the founder of Scottish Alternative Music Awards (SAMA), and also the co-founder of PITCH Scotland. Graduating with a masters degree in music entrepreneurship and over 16 years music industry experience Richy has worked as a freelancer across Roadrunner Records, Red Bull, BBC Scotland, and PRS Foundation. Richy prides himself on event management, project management, partnerships, international export and helping empower and platform the next generation of artists.
Mobolaji Agoro
Programme Coordinator & Booker
Mobo is an artist manager who likes to explore the intersection of music and culture.
He enjoys building and coaching teams around creatives allowing them to execute their vision.
Having a roster of 4 acts, he’s been doing the groundwork developing their identity & sound and releasing records.
The premise is simple, plant seeds by investing in people and pull our resources together in order to curate interdisciplinary change for todays & future Artist and Creatives.
Karin Bezchlebová
Digital Marketing Coordinator & Events
Meet Karin, a dynamic force in Glasgow's music scene. As an A&R, project and marketing coordinator, and DJ, she's been driving positive change within the industry. She is the founder of Offset, an initiative creating pathways for people from underrepresented backgrounds into the music industry through workshops, programmes and collaborative projects, including the Music Industry Literacy Programme. Alongside her independent work, Karin contributes to platforms including UP2STNDRD and the Scottish Alternative Music Awards, and is a resident DJ with Bemz.
Ambika Okhandiar
Production Manager
Ambika is an events industry professional who has several years of experience delivering everything from festivals and conferences to markets and community events. She enjoys the fast paced nature of live events and loves creating experiences that bring people together. With a background in event management, production and operations, she has worked across the cultural, creative and commercial sectors, always with a focus on collaboration, inclusivity and building strong communities. In her spare time, Ambika likes travelling, reading and of course going to live events!
Carmina Gray
Events Assistant
Carmina is a Glasgow-based events assistant and artist with experience supporting live music events, festivals and creative projects across Scotland. Beginning her journey in Edinburgh, she has gained experience in artist liaison, event coordination, and music promotion before joining the PITCH team in 2025, where she supports the delivery of Scotland’s leading music conference through event operations, promotional assistance, and by creating positive experiences for artists and delegates.