PITCH Named Official Co-Curator for SXSW London 2025

PITCH at SXSW London 2025

We’re proud to announce that PITCH is an official music co-curator at the inaugural SXSW London 2025 – presenting a powerful showcase of Scottish talent on the international stage.

This marks a major milestone for PITCH as we bring our platform for hip hop and underground culture to one of the world’s most iconic festivals, now landing in the UK for the first time. The curated showcase will spotlight three cutting-edge Scottish acts, reflecting the energy, diversity, and originality that defines our scene.

Our lineup will be revealed soon – stay tuned as we gear up to export some of Scotland’s most exciting voices to London this summer!

Discover more about the festival at sxswlondon.com
Follow the journey at @pitchscotland