Alana Hepburn (Hip Hop Scotland/Cymatic)

Alana has been a driving force in Scotland’s Rap/Hip‑hop scene for over 15 years, building a reputation as one of the most committed and influential figures in the culture. She has independently organised her own events for more than a decade, while also collaborating with heavyweight artists and industry leaders across the UK.A first‑class Promoter, Artist Liaison Manager, Stage Manager + more Alana is credited with delivering some of Glasgow’s most pivotal Hip‑hop events - moments that helped shape the underground landscape and elevate the city’s presence on the national map.

Her work has consistently pushed boundaries, strengthened community ties, and created platforms for emerging and established talent alike. Through relentless dedication, relationship‑building, and an unwavering commitment to the culture, Alana has become a key figure at the forefront of Scotland’s underground movement, connecting artists, audiences, and communities from all over the UK.